About us
Lasting change starts with people. With support from RYP – Release your potential, you will be able to empower individuals, develop resilient teams, and create a culture where trust and innovation go hand in hand.
Vision & Mission
RYP – Release Your Potential was founded in March 2024 with a clear vision: to support people in unlocking the potential that already exists within them. We believe that true transformation begins with the individual – with self-awareness, willingness, motivation, and the courage to grow. We choose our company name to show what we want to offer the customers, individuals, teams and companies – to release their potential.
Vision
Our vision is to deliver meaningful and sustainable results that leave a lasting impact on individuals, teams, businesses, and society.
Mission
Our mission is to contribute to a better society by empowering individuals, teams, and organisations to unlock their full potential, with trust as the cornerstone of success.
Our values
TRUST – We aim to establish trustful relationships with our customers. This means caring about your success, being sincere and courageous about what we see, and reflecting it back. It means competence and high quality—we know our stuff—and reliability—we keep our promises.
TOGETHER – We see it as a partnership; we are in this together with the customer. We team up and aim high together with you as our customers.
If and when we think it’s needed, we will bring in a partner to cover what is not our core competence.
RESULTS – Your investment should also lead to new, long-term results. You should have confidence that the work we do together will lead to something better or improved.
About Me, Camilla
I’m the founder and CEO of RYP – Release Your Potential. I started the company in March 2024.
With a Master of Business Science from Lund University and 27 years of experience in the insurance and financial sector, I’ve always been passionate about personal growth and transformation. I have obtained a number of certifications, and first and foremost, I have been in the ”University of Life.”
At RYP – Release your potential, I lead all coaching, workshops, and courses – helping individuals and teams unlock their potential and create real, lasting change.
About Me, Victoria Sommer
I’m a Media and Communications student at Lund University, currently working toward my Bachelor’s degree. I’ve always been passionate about storytelling and helping others connect with the right audience, especially when bringing great ideas to life.
At RYP – Release Your Potential, I manage our social media presence and support content and strategy across our digital platforms. I also help maintain and develop the website to ensure our message is clear, inspiring, and easy to find.
Our Inspiration
Adam Grant
Adam is an organizational psychologist and bestselling author known for challenging conventional thinking. His insights into purpose, motivation, and generosity guide much of our mindset.
adamgrant.net
Brené Brown
Brené Brown is a professor, researcher, and bestselling author who explores courage, vulnerability, and empathy. Her work reminds us of the power of showing up with authenticity – especially in leadership and the workplace.
brenebrown.com
Christer Olsson
Christer is a leadership speaker and author who makes complex ideas simple and powerful. Via his company Kandidata we have obtained tools like EQ-i 2.0 and HUCAMA personality test. He has supported our journey from the start.
christerolsson.se
David JP Phillips
David is an international speaker and author who specializes in communication, storytelling, and self-leadership. His science-based tools help us communicate with clarity, emotion, and impact – both internally and externally.
davidjpphillips.com
Dr. Rangan Chatterjee
Dr. Chatterjee is a physician, author, and podcast host who focuses on holistic health. His practical tools inspire how we approach well-being in everyday life and leadership.
drchatterjee.com
Louise Bringselius
Louise is an Associate Professor, a researcher and author specializing in trust, leadership, and organizational culture. Her work inspires us to build psychologically safe and trust-based environments.
bringselius.se
Simon Sinek
Simon is an author and inspirational speaker known for concepts like “Start With Why” and “The Infinite Game.” His work encourages us to lead with purpose, clarity, and long-term thinking in all aspects of our business.
simonsinek.com
Stig Wiklund
Stig is a Swedish mental trainer who trains top athletes using practical, positive psychology. His humble and hands-on approach inspires how we support our clients, we use his book and booklet when coaching clients.
positivakicken.se
Susan David
Susan is a psychologist and author whose work on emotional agility helps us embrace complexity and change. Her research reminds us that emotions are data – and key to resilient, human-centered leadership.
susandavid.com